About the Firm

Four decades of car wash brokerage and advisory

Car Wash Brokers has operated nationally since 1985, advising owners and operators through every stage of a car wash transaction.

01Our History

Established in 1985, operating nationally

Car Wash Brokers was founded to serve a single, specialized market: the sale and acquisition of car wash businesses. Since 1985 the firm has operated nationally, building a practice around one asset class rather than a general business brokerage.

That focus produced a working knowledge of how car washes are valued, financed, and operated. Tunnel throughput, membership retention, chemical costs, equipment age, and real estate control all shape a transaction, and each is examined directly rather than assumed.

Today the firm represents owners across the country, from a single-site operator preparing for retirement to a multi-location group evaluating a portfolio sale or an add-on acquisition.

02The Practice

Brokerage and M&A advisory

The firm operates as both a brokerage and an M&A advisory practice. For individual owners, that means confidential marketing, qualified buyer outreach, and hands-on management of diligence through closing.

For multi-location operators, the practice extends to portfolio strategy, valuation support, and transaction structuring across multiple sites and entities.

  • Confidential representation for individual owners
  • Portfolio and multi-location transaction advisory
  • Valuation support grounded in operating data
  • Buyer qualification and diligence coordination
03Expertise

Every major car wash format

The firm works across the three operating models that define the modern car wash industry.

01

Express Car Wash

High-throughput exterior tunnels and membership-driven models, underwritten on volume, retention, and real estate control.

02

Full Service Tunnel

Interior and exterior operations with labor, chemical, and ancillary revenue lines modeled at the site level.

03

Self Serve

Bay and wand operations valued on equipment condition, land value, and redevelopment optionality.

Expert witness testimony

The firm provides expert witness testimony for car wash court cases only. Engagements are limited to matters involving car wash valuation, operations, and industry standards.

04Leadership

Led by a principal of the firm

Roger Pencek, MBA

President and Broker

Roger Pencek leads the firm as President and Broker, directing brokerage engagements and M&A advisory work across the national car wash market.

Meet Our Team
05Service Area

Focused on six target states

The firm concentrates its brokerage and advisory work in the following markets.

  • Arizona
  • California
  • Texas
  • Colorado
  • Georgia
  • Nevada
Confidential Advisory

Discuss your next car wash transaction

Whether you are preparing to sell, evaluating an acquisition, or need a defensible valuation, the firm is ready to help.